Our Services
Sales & Account Management
Launching & scaling brands at Retail
Retail strategy
- Assortment architecture and innovation
- Price strategy and positioning in category
- Channel management
- Digital shelf management: detailed descriptions, video consultations, and reviews
Business Development
- Pioneering sales representation
- Line review
- Negotiations
- Retail readiness
Promotion & Space Planning
- Assess, strategize, implement promotions to drive loyalty
- Prime day planning
- Secondary / out of aisle strategy development
- SEM execution and approvals
E-Commerce
We connect digital strategy and merchandising to omnichannel sales goals
Search engine optimization
- Review Syndication
- Enhanced Content & Brand Storefronts
- Creative Design Services for Digital Merchandising
- 24 hour downed listings support
- Digital Shelf Management
Retail Media
Driving growth through strategic omnichannel planning and execution
Sponsored Ads
- Amazon Advertising
- Target Product Ads
- Roundel Media Studio
- Walmart Connect
- Instacart
- Criteo
- Citrus Ad
Amazon DSP
- Advise, manage, and optimize retail media campaigns
- Hands on execution for retailer-specific programmatic media promotions
Programmatic
- The Trade Desk
- Leverage the power of Target and Walmart 1st party audiences
- Extensive publisher network with display, video, CTV & more
Roundel Managed Services
- Proprietary Tools for campaign optimization mid-flight
- Annual strategy & planning
- Campaign level strategy & execution
Retail Analytics, Category Insights, & Accounting
Streamlining retail with clear performance and margin optimization
Financial planning and management
- Full-service analytics for all aspects the omnichannel P&L
- Joint business planning and negotiations prep
- Chargeback and Vendor income management
Category analysis
- Market share trend and SWOT analysis
- Competitor review and insights
- Category forecasting
- Syndicated Data deep dive in sku ranking
Data Driven Negotiations
- Deep dive and insights for category negotiation
- Leveraging retail specific and syndicated data for negotiations and sales strategy
Supply Chain Management
Streamlining retail processes for improved performance and profitability
Supply chain optimization
- Consult and implement initiatives to reduce operating expenses
- Casepack and freight analysis
- Manage terms / days to pay / pre-paid vs collect
- Phantom Inventory Management
- FBA Refunds & Recovery
Demand Planning
- Long range planning
- Proactive forecast management
- Analysis of inventory pipeline across channels and locations
